Representative methods in consumer testing of product and packaging
Target group related, quantitative market research for successful product launches
Industries, sections
- Industry and trade
- Market research institutes
- Food
- Household products
- Personal care and other FMCG
- Packaging
- Product development
- Innovation management
- Market research, marketing
- Purchasing, quality assurance
Needs
- Meaningful feedback from the target group
- Quantified knowledge of customer needs
- Consumer-oriented formulation management
- Review and optimization of private label product range
- Competent Fieldwork with target group specific recruitment (SensoFIELD)
Methods
- Acceptance and preference tests
- Assortment comparison, benchmark tests
- CHANCE-Method (prediction of market success)
- Text analysis of open questions
- Sensory difference tests
- Sensory rapid tests (CATA etc.)
- Evaluation Board with food experts
- Sensory training and sensory support
Benefits of SensoPRODUCT
- Central Location Test, Home Use Test, Test at POI
- Expertise in the food industry
- Target group related survey through large panel pool
- Continuous online availability of current results
- Reliable decisions due to representative results
Selection of clients
Service Management Partners AG
Business Unit SensoPLUS
Adress
Industriestrasse 16
CH – 6300 Zug
Memberships
Certifications
