Customer feedback at the POS/POI

Impact control of marketing and sales activities

Industries, sections

  • Industry and trade
  • Service industry
  • Sponsorship departments, marketing
  • Cultural and sport events
  • Fairs
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Needs

  • Quantified knowledge of customer satisfaction
  • Measuring the success of marketing and sales activities
  • Impact monitoring of events and sponsoring
  • Recording of the visitor or customer profile
  • Competent Fieldwork with target group specific recruitment (SensoFIELD)

Test Methods

  • Customer interviews at POS or POI
  • Visitor surveys at trade fairs and events
  • Online surveys

Benefits of SensoFEEDBACK

  • Base for decision-making for future activities
  • Better awareness of visitor/customer profile
  • Automated presentation of results
  • Professional survey process
  • Quantification of impact control

Service Management Partners AG

Business Unit SensoPLUS

Adress

Industriestrasse 16

CH – 6300 Zug

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