Innovative methods for valuable consumer insights
Evaluation of product ideas and concepts for their potential with customers
Industries, sections
- Industry and trade
- Service industry
- Food
- Household products
- Personal care and other FMCG
- Packaging
- Market research, marketing
- Product development
- Innovation management
Needs
- Successful launches thanks to suitable concepts
- Reliable potential estimation of future products
- Consumer perspective at the beginning of the innovation process
- Identification of starting points for optimizations
- Competent Fieldwork with target group specific recruitment (SensoFIELD)
Test Methods
- Acceptance and preference tests of product concepts
- CHANCE-Method (prediction of market success)
- Text analysis of open questions
- Binary Speed Test (hit-flop method)
- Price Sensitivity Analysis
- Advertising Media Test
- SensoTHINK (design thinking method)
Benefits of SensoCONCEPT
- Combination of qualitative and quantitative methods
- Representative, valuable consumer insights
- Reliable estimation of potential with small sample sizes
- Knowledge of relevant individual aspects for high customer acceptance
- Innovation focused on target group personas
- Reliable prediction of the market success for a product idea
Selection of clients
Service Management Partners AG
Business Unit SensoPLUS
Adress
Industriestrasse 16
CH – 6300 Zug
Memberships
Certifications
