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Sensory consumer research 4.0

DLG expert knowledge 06-2021

Due to the increasing digitization, interesting methods have also emerged in sensory consumer research, which are examined in more detail in this expert knowledge. The aim is to show which tools help to keep track of consumer tastes so that
consumers
remain loyal to the product even after the initial purchase.

SensoPLUS: On the trail of taste with innovative tools

Swiss Insights News #12

The digital transformation has produced new data sources that enable sensory product research support. In particular, consumers ‘ own published perceptions and preferences supplement the insights gained through surveys.

Sensor technology 4.0 for quality assurance and consumer insights

Diet / Volume 45 / 2021

The digitization of sensor technology leads to a better understanding of consumer acceptance and to more meaningful sensory quality assurance. Suitable sensor software enables efficient, transparent processes and structured data management.