Successful products and concepts

SensoPLUS market research provides valuable insights for understanding consumer needs and optimizing product strategies.

Companies benefit from a large panel base and well-founded results. With competent project management and a reliable basis for decision-making, SensoPLUS helps to identify market opportunities at an early stage through consumer tests and to maximize the success of new products – particularly in the food, packaging and near-food sectors.

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Product life cycle

We support you in testing the acceptance and preference of your products in the target group in all phases of the innovation process and product life cycle.

  • Idea generation and pre-testing: The market potential of ideas and prototypes is evaluated.
  • New developments and product range expansions: Representative tests minimize the risk of expensive bad investments.
  • Product range comparison: Standardized tests provide a reliable basis for sustainable benchmarking.
  • Recipe and process changes: Difference and optimization tests check whether changes are perceived by consumers.

Survey and test environment

SensoPLUS offers versatile market research solutions – both quantitative and qualitative. The focus is on projects that require the direct participation of test subjects and cannot be covered by quantitative online studies.

The surveys are conducted in various test environments as required, such as face-to-face interviews, central location tests or home-use tests. Observations, focus group discussions and online surveys are also used.

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Range of services

  • Conception of study design
  • Questionnaire design
  • Recruitment of study participants
  • Carrying out the fieldwork
  • Statistical analysis
  • Reporting and presentation

Most important methods

We mainly carry out the following methods with direct participation of the test persons and focus on products from the food and near-food sector:

  • Acceptance and preference tests
  • Product range comparisons and benchmark tests
  • Sensory difference tests and CATA tests
  • CHANCE methods
  • Price sensitivity analyses
  • Binary speed tests

Additional information can be found in the Market Research factsheet.

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Service Management
Partners AG
Business Unit SensoPLUS

Location

Industriestrasse 16
CH – 6300 Zug

Contact

+41 41 726 16 80
info@sensoplus.ch

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