Successful Products and Concepts

SensoPLUS market research delivers valuable insights to help companies better understand consumer needs and optimise product strategies.

Companies benefit from our panel pool of more than 20,000 registered participants across Switzerland, providing a strong basis for reliable and actionable results. With experienced project management, targeted recruitment and direct, personal interaction with consumers, SensoPLUS enables informed decisions. Our consumer research helps identify market opportunities early and maximise the potential of new products – particularly in food, packaging and near-food.

Further information on our field research and recruitment services is available here: Field Research and Recruitment.

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Product Life Cycle

We support you in testing the acceptance of your products among your target group throughout the product life cycle. Using sensory analysis methods, we accurately describe their sensory characteristics.

  • Idea generation and pre-testing: The market potential of ideas and prototypes is evaluated.
  • New developments and product range expansions: Representative tests minimize the risk of expensive bad investments.
  • Product range comparison: Standardized tests provide a reliable basis for sustainable benchmarking.
  • Recipe and process changes: Difference and optimization tests check whether changes are perceived by consumers.

Survey and Test Environment

SensoPLUS offers a wide range of quantitative and qualitative market research solutions. We specialise in projects that require direct consumer participation and cannot be covered by anonymous online panels, click data or AI-generated datasets.

Depending on the project, research is conducted in different settings, including face-to-face interviews, central location tests and home use tests. We also conduct observational research, focus groups and personally moderated online research.

With Panel-PLUS, we create dedicated panels for specific projects or ongoing research. Current panels include our gluten-free panel, dairy products panel and panels for quality monitoring.

Find out more in our Panel-PLUS factsheet.

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Range of Services

  • Conception of study design
  • Questionnaire design
  • Recruitment of study participants
  • Carrying out the fieldwork
  • Statistical analysis
  • Reporting and presentation

Most Important Methods

We mainly carry out the following methods with direct participation of the test persons and focus on products from the food and near-food sector:

  • Acceptance and preference tests
  • Product range comparisons and benchmark tests
  • Sensory difference tests and CATA tests
  • CHANCE method
  • Price sensitivity analyses
  • Binary speed tests

Additional information can be found in the Market Research factsheet.

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Service Management
Partners AG
Business Unit SensoPLUS

Location

Industriestrasse 16
CH – 6300 Zug

Contact

+41 41 726 16 80
info@sensoplus.ch

Memberships

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Certifications

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