We organize your fieldwork with an experienced team of field supervisors and interviewers, equipped with modern digital recording devices.
An extensive panel pool, target group-specific recruitment at locations throughout Switzerland and our network of partner institutes for international surveys guarantee representative results.
The areas of expertise of the SensoPLUS field research team include customer surveys at the POS, impact assessments of event or sponsorship activities and the quantification of customer satisfaction.
Test subjects
In Switzerland, we have access to a well-mixed panel of over 30,000 test respondents who can be called upon at short notice for face-to-face surveys in Zurich, Zug and Lausanne. Abroad, we work with selected panel partners to guarantee you the best possible results.
In order to optimally map your target groups, we rely on quoted panel screening and flexible recruitment methods such as online recruitment and direct contact on the street. In addition, we work with selected panel partners to further increase our reach and diversity, so that you benefit from the highest quality.
Test environment and locations
With over 100 multilingual interviewers throughout Switzerland, we offer a wide range of survey options – be it for home-use tests, concept surveys or surveys directly at the point of purchase or at major events.
Our centrally located test sites in Zug, Zurich and Lausanne have spacious, quiet facilities with a complete kitchen infrastructure and storage capacity.
For home-use tests, consumers evaluate their products in their own environment and document their experiences flexibly using an online questionnaire.
Our surveys at the point of sale (POS), on the shelf or in test stores provide valuable insights into consumers’ purchasing behavior and decision-making processes.
We offer comprehensive field research that includes observations and interviews directly in the natural environment – be it on the street, at home or as part of shop-along surveys.
By combining quantitative and qualitative methods, we gain well-founded and practical insights. This enables you to carry out precise analyses and provides a valuable basis for decision-making for your product and marketing strategies.
